Why people read community newspapers:
Reliable.
We put out a new product every single week, 51 weeks of the year. In the course of 7 days, our team puts out a new edition chock-full of local news, tidbits, opinions, photographs, graphic illustrations, effective and colourful advertising, and more. We never miss an issue and neither should you!
Trustworthy.
Without community newspapers, where would rural citizens get their information? Rant & Rave pages? Coffee shops? Carefully worded corporate or municipal press releases? We’re not a gossip rag, we keep up with the issues that matter most to local citizens. We ask important questions so you don’t have to. We read through council minutes, attend important meetings and events, meet with local RCMP representatives, hospital staff, MPs and MLAs. We also cover your local sports events, charity events, 4-H sales, dance recitals, rodeos, Christmas concerts, and more. Why? So that our most important asset – YOU, the READER – is represented. The best part is, if we aren’t quite meeting your needs, we allow YOU, the READER, to submit your own write-ups and photos so that we know what else is going on and what’s important to you!
Community-Minded.
Our job is to tell your story. We also have to give back to the community that supports us. We regularly support businesses in our community and always support and recommend our advertising customers to others. We sponsor local events and groups. We dedicate countless hours of our own time covering events, doing promotional work at discounted cost, and generally trying to make our community a place we can all be proud to call home.
Print is Still the Most Effective Medium.
Community newspapers reach consumers more efficiently than any other medium. Social media posts, “boosted posts” and online ads may seem like all the rage these days. But, are you reaching your full target audience? As a small business in a small market, chances are within the vastness of the internet, even with targeted views, you will only reach a small percentage of your potential customers.
Meanwhile, Ad Blocker usage in web browser plug-ins is ever increasing. Ad Blockers allow users to completely mute all ads from appearing on web pages, and can be downloaded for free with very little time or effort. Studies also show, web ads are generally considered by the common internet viewer as annoying and untrustworthy, and not a reason for viewing any given page.
With print, it’s just the opposite. Newspaper readers ENJOY THE ADS and are just as likely to read an ad on any given page as they are to read an article or view a photo. Print is proven to be a major part of the entire buying process with top industries like automotive. Readers also know a newspaper’s print advertisers are legitimate and reputable, because the newspaper’s staff had to personally interact with that client in the ad booking process. Little known fact: newspapers do regularly turn down or ignore ads that are deemed suspicious, predatory, or inappropriate. We do this to protect YOU, the READER.
The best part about print? You can SAVE IT. It’s a physical product. It doesn’t just vanish with one errant click of a mouse.
Established.
The Lamont Leader has been in print weekly, uninterrupted for almost 15 years. The Owner and Publisher (Kerry Anderson) has been in the newspaper industry for 40 years. We are an established, reputable business with tremendous expertise. Trust us to tell your story, or with all of your advertising and promotional needs.
Why choose The Lamont Leader?
The Lamont Leader has been your regular and most dependable source of news and advertising in Lamont County & Area since opening its doors in 2005. We are the only local media that regularly covers the events in the area that we claim to serve. We live, shop, pay taxes, and employ within the County we cover.
Contact us today for your next news event, idea, or for all of your ADVERTISING and PRINT needs! 780-895-2780. lmtleader@gmail.com