Facts over False Narratives: studies continue to show Community Newspapers well-read, most trusted and effective…

In a 2018 study commissioned to Totum Research by AdWest (now known as AdCanada Media) respondents in towns, villages, hamlets, and rural areas across the Canadian prairies were surveyed regarding community newspapers and other forms of traditional and new media. Below are some of their findings.


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Does this contradict “what you’ve heard” about newspapers? Do you suppose there’d be a reason other mediums like social media and online ad agencies would want to downplay or discredit the effectiveness of community newspapers? You guessed it, they want your advertising dollars. 

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